IMPACT OF BRAND HATE ON CONSUMER WELL-BEING FOR TECHNOLOGY PRODUCTS THROUGH THE LENS OF STIMULUS ORGANISM RESPONSE APPROACH

Impact of brand hate on consumer well-being for technology products through the lens of stimulus organism response approach

Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare.The major objective of the current study is to analyze the impact of self-incongruence on brand dissatisfaction, brand hate, and consumer well-being.This study has utilized the Self-incongruity Theory and the Stimulus-Organism-

read more

Wheat Quality Formation and Its Regulatory Mechanism

Elucidation of the composition, functional characteristics, and formation mechanism of wheat quality is critical for the sustainable development of wheat industry.It is well documented that wheat processing quality is largely determined by its seed storage proteins including glutenins and gliadins, which Decorative Trays confer wheat dough with uni

read more

Microalgae-based biofertilizer improves fruit yield and controls greenhouse gas emissions in a hawthorn orchard.

Raising attentions have focused on how to alleviate greenhouse gas (GHG) emissions from orchard system while simultaneously increase fruit production.Microalgae-based biofertilizer represents a promising resource for improving soil fertility and higher productivity.However, the effects of microalgae application more especially live microalgae on GH

read more